DHL x Chinese Football Association Super League: we help to elevate B2B brand through strategic sports sponsorship.
Tag (en): User Research
Building diverse social channels to reach target audience: After ushering in an engaging presence on Weibo and WeChat, we drove the box office sales of TIFF in the Chinese community in Canada.
Acting on brand engagement in cultural events:
A creative Red Pocket campaign on WeChat formed Buick Canada a larger fanbase in the Canadian Chinese community.